Marawood Construction Accounting
Financial Planning Tool

Markupvs.Margin

Two words contractors use interchangeably — but they're not the same thing. Understanding the difference is the single most impactful pricing correction most contractors can make.

Understanding the Difference

Markup
Profit expressed as a percentage of your cost. "I add 20% on top of what it costs me."
Price = Cost × (1 + Markup%)
Profit = Cost × Markup%
Margin
Profit expressed as a percentage of your selling price. "I keep 20% of every dollar I bill."
Price = Cost ÷ (1 − Margin%)
Profit = Price × Margin%

Your Numbers

$
%
20%
%
20%
Using Markup
Job Cost
Markup Amount
Bid Price
Actual Gross Margin %
Markup required for same margin
Gross Profit
Using Margin
Job Cost
Gross Profit Amount
Bid Price
Equivalent Markup %
Additional profit vs. markup
Gross Profit
Profit Gap
on this job

How the Gap Grows — Profit Gap at Every Markup % (on this job cost)

Gross Profit using Markup
Gross Profit using same % as Margin
Profit Gap (shaded)

Quick Reference — Markup to Margin Conversion

Next Steps — Marawood Construction Accounting
Your pricing may be costing you more than you think
The math is clear. Is your estimating system using it?

Most contractors discover they have been systematically underpricing for years — not because they bid too low on costs, but because they used the wrong percentage. Marawood works with construction businesses to build pricing systems that protect margin on every job, not just in theory.


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