Understanding the Difference
Markup
Profit expressed as a percentage of your cost. "I add 20% on top of what it costs me."
Price = Cost × (1 + Markup%)
Profit = Cost × Markup%
Profit = Cost × Markup%
Margin
Profit expressed as a percentage of your selling price. "I keep 20% of every dollar I bill."
Price = Cost ÷ (1 − Margin%)
Profit = Price × Margin%
Profit = Price × Margin%
Your Numbers
$
Using Markup
Job Cost—
Markup Amount—
Bid Price—
Actual Gross Margin %—
Markup required for same margin—
—
Gross Profit
Using Margin
Job Cost—
Gross Profit Amount—
Bid Price—
Equivalent Markup %—
Additional profit vs. markup—
—
Gross Profit
—
How the Gap Grows — Profit Gap at Every Markup % (on this job cost)
Gross Profit using Markup
Gross Profit using same % as Margin
Profit Gap (shaded)
Quick Reference — Markup to Margin Conversion
Next Steps — Marawood Construction Accounting
Your pricing may be costing you more than you think
The math is clear. Is your estimating system using it?
Most contractors discover they have been systematically underpricing for years — not because they bid too low on costs, but because they used the wrong percentage. Marawood works with construction businesses to build pricing systems that protect margin on every job, not just in theory.
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